Integral Ad Science, Comscore and Oracle are leaking the top secret classifications they use to block ad revenues from the news.
Every day, a handful of tech companies decide how billions of advertising dollars will be spent on the web. We don’t see these decisions take place, but brand safety algorithms scan every page and every piece of content we look at to decide whether it’s “safe” before serving an ad.
These millions of little verdicts add up. They determine who on the web gets monetized — and who gets blocked.
By Nandini (@nandoodles) and Claire (@catthekin)