04-06-2020
It’s 2020. Why the heck am I doing a digital ad fraud explainer? Well, in years past, the biggest brand advertisers would give their digital budgets to media agencies to spend for them.
And they got glowing reports back showing how much quantity was purchased, the awesome prices they got, and perhaps even how “well” the campaigns worked based on quantity metrics.
By Dr. Augustine Fou, photo by Getty
