03-06-2016
The focus for this paper is not to conduct additional empirical research to quantify the value that ad fraud represents today. To affect change in our industry however, it is helpful to propose what the likely scale of the problem is now, and what it may reasonably become in the future, according to different scenarios.
Two scenarios have been used throughout this document: a relatively conservative global exposure rate of 10% and a higher figure of 30%. Based on studies already conducted by third-parties and primary research by Botlab.io and its partners, it is clear that the true figure may well be higher than 30%.
Bron: wfanet.org
