03-07-2020
eMarketer predicts global adfraud to be €100 billion by the year 2023.
It is becoming increasingly difficult for marketers to find trusted, brand-safe and human marketplaces online. It doesn’t have to be, but marketers, agencies and their partners need to take more responsibility in this area, look below the surface and, do more work to eliminate adfraud from their media supply chains.
By Ian Mc Grath
